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7 Powerful Marketing Secrets
to Tripling Your Sales
By Matt Lopilato
Today, I am doing something a little different for you.
Instead of the usual detailed article on a particular topic, I am going
to give you seven different, powerful marketing secrets that you can
use immediately to generate three times more sales.
Some of which you will recognize from your everyday life experiences
and may not have thought about it on a business level.
Okay, let's get started.
1. Run a contest on your site to quickly increase traffic.
It's a fact that whether people are rich or poor, young or old, they
all love contests. The secret here is to get people to visit your site
to sign up for the contest and while they are there they will usually
spend some time surfing through your web pages.
Your number one goal is obtaining their email address so you can
contact them again. (No SPAM though)
2. Boost your sales using Free bonuses
This is a simple technique but vital to increasing sales. ALWAYS offer
a free bonus or two with your offer. It could be a book, cassette,
video or a coupon for a service of some kind. Make sure the bonus is of
real value and is related.
And make sure you spell out the actual value of those free bonuses so
the reader can see the value they are receiving. Never give away
something as a free bonus that is already being given away free in some
other way.
3. Bundling or Packaging your offer to skyrocket sales
This method is very effective. Just look at McDonald's combination
meals for a perfect example. Combine several items together as one
selling unit (a package) and price the package less than it would cost
to buy each item separately. A sure winner because you avoid the "too
expensive" objection issue.
4. Create compelling offers too good to refuse
The two most critical elements of your offer are:
A) A call for immediate action from the prospect
Use a time deadline, or a price reduction deadline or a scarcity factor
to make them take action now.
B) Iron clad Better than Risk-Free Guarantee
Eliminate all risk for the prospect by giving a full money back
guarantee and make it for at least 30 days but better to have it 60-90
days.
Give a free bonus even if they return the product.
5. Develop your Unique Selling Proposition (USP)
There is alot of competition in just about any market so if you want to
capture a big chunk of YOUR marketplace you better have a powerful USP.
What this means is you have to clearly show the prospect what your
product or service has that no other competitor can match. Later today,
take a look at your own offers.
Ask your self the simple question "what am I providing that my
competitors are not". Make a list.
If you honestly can not find any special unique characteristics
(benefits) then you'd better go back and re-do your sales offering or
come up with a new product.
It is that simple because you MUST separate yourself from your
competitors in the eyes of your potential customers if you hope to be
successful.
6. Headlines- The Most Important Sentence of them all
You have about 5 seconds to capture a reader's attention. If you don't
have an eye-grabbing, curiosity-snatching headline your doomed. No one
is going to read your sales copy.
A few tips-
-Always use quotation marks around the headline -Avoid using "!"
exclamation marks in the headline -General rule is no more than 11
words or so -If you want something to appear inexpensive don't use
zeros. For example, use ($28) not ($28.00). -If you want to make it
look expensive then use the zeros. -Have the headline state your #1
best benefit to the reader -Create a sub-headline right under the main
headline to expand on the initial message of the first headline and
state your #2 top benefit.
7. The Gold is in the follow up
Statistics show that most people don't respond (purchase) until the 5th
contact with them. This is especially true when dealing with prospects
who don't know you.
So it is clear that if you plan on making any kind of real money you
better have a follow up system in place containing 6-7 different
modified sales letters.
Each subsequent follow up letter will focus on a different benefit or
special beneficial characteristic of your product & offer
(again...the USP).
The largest size letter will be the first full sales letter. Then from
there, each new follow up letter will be shorter.
So say your 1st letter is 10 pages long. The 2nd would be 6. The 3rd
would be 4. The 4th would be 3 pages. The 5th is 2 pages. The 6th and
7th would be no more than one page.
If your not doing this, your leaving the lion's share of profits on the
table for someone else to take.
Get yourself an autoresponder today if you don't have one.
It will do the work for you automatically so you never have to worry
about it once it is set up and it save you hundreds of hours from
constantly doing it manually.
Here are three excellent programs I recommend:
http://www.getresponse.com
http://www.infusionsoft.com
http://www.aweber.com
Until next time,
Best wishes for success!
Matt Lopilato
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